The history of Pin-Up is inspired by the popular pin-ups from the 1950s and the special time in which they lived. A time when the focus was on conviviality and fun. However, the brand ‘La Pin-Up de Paris’ is more than just this. In fact, we have created a modern pin-up look that is compatible with today, whilst retaining the characteristics from the past.
Emergence of the pin-up
Pin-ups already existed at the end of the nineteenth century; burlesque female dancers and actresses used photographs of themselves as visiting cards and promotional material. These sexy photo cards were often hung up (pinned-up) in the dressing rooms of the theatres, so that the actresses and female dancers could promote their work. This is how the name ‘pin-up’ came into being. During the First World War, when many male soldiers were at the battlefront without (their) wives, many of them started collecting pin-up photographs. Pin-ups were and are still regarded as being extremely attractive, sexy and beautiful. This allowed the soldiers to at least have some female beauty nearby for them to look at.
A pin-up typically features:
– female curves
– a high, slender waist
– a voluptuous bust
– sexy and confident look
1950s: pin-up a real phenomenon
In the 1950s, the ‘pin-up’ phenomenon was all the rage. It was Marilyn Monroe who made sure that everybody became familiar with this extremely sexy look. It was for good reason that Monroe was regarded as the founder of the pin-up look. At the end of the 1940s, when she met the popular pin-up photographer Bruno Bernard, this resulted in the catapulting of her career as a pin-up. As Monroe’s popularity grew, the ‘pin-up’ phenomenon also became increasingly well known over the years.
Pin-ups over the years
From the 1930s, the early years of the pin-up, until the present day, the ‘pin-up’ phenomenon has developed dramatically. Whereas pin-ups at the beginning of the 1920s were often illustrated naked, present day pin-ups wear much more clothing, and emphasize the shapes of the female body. For several decades, the pin-up has always been a ‘way of life’ and ‘having fun in life’ has always been an important characteristic of the pin-up.